Florence with your Girl in Florence

This guide includes 229 places.

What's Inside the Guide

Dear friends,

In this guide you'll find 
– Carefully chosen restaurants, from family-run trattorie to contemporary dining rooms that I keep updated on the regular. 
– The best brunch spots Florence locals (and lomg term residents like me) actually frequent. 
– Sustainable shopping options that support artisans, designers, and small businesses. 
– Thoughtfully reviewed hotels and guesthouses for every style of traveler and budget.
– Hidden cafés (I love coffee so will never steer you wrong), wine bars, and gelaterie worth crossing the river for. 
– And plenty more—seasonal tips, community-minded experiences, and insider advice to help you enjoy Florence responsibly and meaningfully

About the author

Georgette Jupe is a San Antonio, Texas native who traded tacos and Tex-Mex for truffles and tagliatelle when she moved to Florence more than 17+ years ago. Since then, she’s built a career out of showing people the Italy that lives beyond postcards and hashtags—an Italy made up of artisans still creating handmade jewelry in tiny workshops, neighborhood cafés that double as community hubs, and boutique hotels where you’re treated like a guest rather than a booking number.

Her work has appeared in Lonely Planet, Travel & Leisure, Infatuation, National Geographic, Italy Magazine, The Florentine, and other international outlets, but most people know her as the voice behind Girl in Florence, the blog she launched in 2012 that has since become a trusted resource for travelers and locals alike which was recognised in 2021 by Lonely Planet as a community blog leader.

She’s also the creator of the Substack newsletter Honest Conversations, where she pulls back the curtain on life abroad, cultural quirks, and the joys and frustrations of parenting in Italy—all with her trademark blend of candor and humor.

Georgette cares deeply about sustainability and community impact. She champions businesses that support local economies, celebrate heritage, and give Florence breathing space from the churn of overtourism. When she tells you where to get a coffee, a pair of handmade earrings, or a “yes, this is worth crossing the Arno for” to eat, you can trust it’s a place she’s visited, revisited, and would happily bring her friends (or her very picky French husband) to.

Her voice is practical, but never dry—peppered with the kind of real-life asides that remind you she’s human. Like how she’ll remind that over the top tipping is not really done here or how she once described Florence’s August heat as “less Renaissance painting, more human rotisserie.”

When she’s not writing or curating guides, you’ll find her walking Ginger, the family beagle who will eat your panino, negotiating gelato choices with her young daughter, or sneaking in a flat white at a literary café that reminds her just a little bit of home.

FAQs

Will this guide be updated frequently?

Absolutely! I will be going in often to edit, add or delete listings as places come on my radar or just as I see fit as your foodie expert. I think it's really important to stay quite current with the food scene (and not only, this also goes for small shops and hotels too) so expect to use this for years to come! 

How did you choose the listings in the guide?

I have lived in Florence for 15+ years so you better believe that each spot is handpicked by yours truly and I only added places that deserve to be there. There is something for every budget, palate and honestly it's a labor of love that I've been working on for years on my own website, better curated for you guys here! 

Why should I pay for this guide when basically you can find everything online?

I get it, we're using to getting free tips all day every day on social media, websites and blogs like mine. The thing is unless you know these people personally or look at every single listing to fact check it's all a wild west of content. By buying this guide you know that I took my time with these recommendations. It's not easy to be a writer these days and we need to be compensated for our knowledge and effort so you would be helping me out as well as getting great tips for your next trip to Florence! 

Do I need to be on line to access the guide

Yes, wifi or cellular service will do.


Can I share this guide with fellow travel companions or friends?

Yes! You can give 1 person access to your guide.

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