Georgette Jupe is a San Antonio, Texas native who traded tacos and Tex-Mex for truffles and tagliatelle when she moved to Florence more than 17+ years ago. Since then, she’s built a career out of showing people the Italy that lives beyond postcards and hashtags—an Italy made up of artisans still creating handmade jewelry in tiny workshops, neighborhood cafés that double as community hubs, and boutique hotels where you’re treated like a guest rather than a booking number.
Her work has appeared in
Lonely Planet,
Travel & Leisure, Infatuation, National Geographic,
Italy Magazine,
The Florentine, and other international outlets, but most people know her as the voice behind
Girl in Florence, the blog she launched in 2012 that has since become a trusted resource for travelers and locals alike
which was recognised in 2021 by Lonely Planet as a community blog leader. She’s also the creator of the Substack newsletter
Honest Conversations, where she pulls back the curtain on life abroad, cultural quirks, and the joys and frustrations of parenting in Italy—all with her trademark blend of candor and humor.
Georgette cares deeply about sustainability and community impact. She champions businesses that support local economies, celebrate heritage, and give Florence breathing space from the churn of overtourism. When she tells you where to get a coffee, a pair of handmade earrings, or a “yes, this is worth crossing the Arno for” to eat, you can trust it’s a place she’s visited, revisited, and would happily bring her friends (or her very picky French husband) to.
Her voice is practical, but never dry—peppered with the kind of real-life asides that remind you she’s human. Like how she’ll remind that over the top tipping is not really done here or how she once described Florence’s August heat as “less Renaissance painting, more human rotisserie.”
When she’s not writing or curating guides, you’ll find her walking Ginger, the family beagle who will eat your panino, negotiating gelato choices with her young daughter, or sneaking in a flat white at a literary café that reminds her just a little bit of home.